How Every Law Firm Can Grow with AI (Practice Management and Business Skills)

Speaker:  Peter Heazlewood, Director Lift Legal Marketing

About this webinar: 

The way clients find and choose a lawyer has changed permanently. Most people now begin with a search, and increasingly, with an AI assistant like ChatGPT that reads the web and recommends a specific firm. This means being findable is the new price of entry, and old advantages count for less than they used to.

This practical, plain-English session cuts through the hype to show how firms of any size can use AI to grow: getting the fundamentals right, becoming visible where clients are actually looking, turning that visibility into enquiries, and producing the content and reputation that win work, all while maintaining the human judgement and compliance care our profession requires.

Attendees will leave with a clear, actionable plan showing where their next clients come from and how to win more of them, whether they're already using these tools or have never opened one.